A book without a marketing and branding strategy at its back might as well just not exist. Marketing, branding, promotion and advertising are the most critical elements that separate any other writer from a well-established author with recognition and fame.
Efficiently promoting a book generally incorporates multichannel marketing approach that heavily relies on your brand image to tap into a wider reader network and increase readership.
Our opening salvo is utilizing existing email lists in our arsenal while simultaneously building new ones specifically for your book. This is achieved by creating a landing page where interested readers sign up to receive updates and exclusive content prelaunch. We create new social media profiles for your book while optimizing existing author profiles or personal social media accounts to create a buzz amongst your closest family members, friends, and followers. Intriguing quotes, dialogues, blurbs and book cover design is shared widely with book specific hashtags to catch a wider audience’s attention. Exclusive pre-order discounts and benefits such as getting a free-signed copy are introduced to encourage immediate sales. Additionally, author website countdowns. We also take influencers on board who promote exclusive inside content regarding story and the author to build anticipation and encourage interaction. Based on your book genre, we connect you with other authors working with us to cross promote your book. Live social media sessions and joint podcasts are conducted to gauge wider interest and keep the buzz going till launch day.
Dedicated content is created for multiple platforms from email to social media channels, press and local book clubs to announce launch day kick-off. For most effective outreach and impact, we design separate social media posts for Facebook groups, Instagram, twitter, LinkedIn and TikTok. This includes pictures, graphics, videos, teasers, and live sessions. Virtual and in-person events are hosted where attendees can purchase a book directly via live link. Q&A sessions during live outreach help you engage better with the audience and give your readers a chance to ask questions and participate in initial discussion about the book.
Author interviews, book events, virtual discussions on specific chapters, insight into subtext and subplots, character reasonings and some behind the scene content compromise of post-launch marketing and branding approach. Additionally, our goal is to increase book sales and keep audience interest for months and years after the publishing day. For this, the marketing team at The Book Firm discuss with you your goals and needs and designs a comprehensive post-launch strategy that heavily relies on paid advertising and automated email sequences to expand on existing leads and drive sales. Google ads, reader reviews and collaboration with other authors give you a clear standing in the market as you continue attending events, interviews and networking conferences to build your author brand
The marketing team at The Book Firm has worked with hundreds of authors turning their simple manuscripts into international best-sellers just by utilizing the right platforms and marketing channels for promotion and brand building. We provide you detailed insights for every paid advertising campaign to ensure maximum transparency and progress tracking. Our packages are also incredibly diverse as we rely on an international network of collaborators and influencers to promote your book.
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+1 (888) 749-1004
Email Address
info@thebookfirm.com
Address
The Book Firm · One Wilshire Building, 624 S Grand Ave Floor 21, Los Angeles, CA 90017
+1 (888) 749-1004
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